E-Marketing : The New Way to Market

During the past couple of years internet sales have grown at a dramatic rate, and a lot of it has to do with the new era of Marketing, known as  E-Marketing. The way businesses promote themselves and try to gather attention has changed over the years. Out are the old days of advertising and informing customers through the newspaper or radio, and in with the internet. There are many different reasons why the internet is a superior alternative, as oppose to other methods of communication.

One of the best ways to Market your company is through a professional website. Never before has it been easier to explain your product in detail to new potential customers. These days, most companies will advertise their website on either a television commercial or and ad on the radio. The reason for that is, if you probably went home and checked out the web address, that means you have some interest in the product and/or company, and their website is the best way to obtain information on them.

A great example of a website using E-Marketing to it's maximum potential, is bodybuilding.com. Whether your an experienced weightlifter or a novice, bodybuilding.com is the best place to seek information on anything health related. It also has  a large variety of forums to which people can communicate and help support each other. Bodybuilding.com is now the world's largest supplement website, and that is do their ability to Market themselves as the premier website for Health and Fitness.

References:

http://en.wikipedia.org/wiki/E-marketing

http://www.quirk.biz/resources/88/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing