Saving MySpace

It wasn't that long ago that MySpace was considered the next generation of social networking, however that has obviously changed these last several years, and MySpace is suffering to stay afloat. Just recently, before Facebook was released, MySpace was known as the social online networking hub. However now MySpace is struggling to attract new visitors as well as maintain their current ones. If some drastic changes don't occur soon, MySpace may be headed towards a total collapse. Poor management at MySpace has helped play a role in the demise of MySpace, and their lack of vision has allowed other sites such as Twitter and Facebook to come and dominate the market.

If MySpace is to survive, their best bet would be to focus on the music industry. They are unquestionably the most accommodating social networking site around for those in the music business. MySpace should transform itself into a site purely based around the music industry, but still be a platform for new inspiring artists. Make the website more of a destination site, rather than a social networking site. That why when people are specifically looking for anything music related, MySpace would come to mind especially since they already have their foot in the door.

If Marketed correctly, MySpace could be the future of online music. Imagine if major Artists such as Eminem,Lady Gaga, and Taylor Swift among others used MySpace as a platform not so much to communicate with their fans, but to promote new releases and any information in general on the artist. The Advertising on the website also needs to be redone. Instead of having random advertisements on artist's page, sell that space to something that might actually interest those that enjoy music.


Resources:

http://news.cnet.com/8301-13526_3-10263933-27.html

http://paidcontent.org/article/419-how-to-save-myspace-the-seventh-day-adventist-version/